When it comes to alcohol,
everybody has a drink that gives them chills.
Mainly because of a heavy night out in the past:
A day you blacked out at a party.
Or that you messed up in front your bosses. 
And especially the morning after - because of the hangover. 

That’s why NotCo created NotHangover:
a probiotic shot that protects people
from feeling rough after alcoholic consumption.
So we picked symptoms people get when
they have a hangover and brought them to our campaign,
using their worst fears: the drinks themselves.
Young Ones One Show 2024 | Gold - Print, Promotional & OOH
Clio Awards 2024 | Bronze Student Print & OOH Craft
Clio Awards 2024 | Shortlist Student Print